Established in 2005, the Thailand Institute of Packaging Management for Sustainable Environment (TIPMSE), is a non-for-profit organization sponsored by Coca-Cola, that fights for a more sustainable future in Thailand.

TIPSMEs most recent conquest has been a MoU or Memorandum of Understanding for the development of waste segregation, collection and recycling models at two well-known Thailand Universities in June; Thammasart University and King Mongkut University of Technology.

According to Coca-Cola:

The institute promotes post-consumer selective waste collection and recycling and integrated waste management — targeting a 10% reduction of post-consumer packaging waste over the next 5 years.

The institute is funded solely by contributions from five core packaging supply industries (glass, paper, metal, plastic, aluminum) and relevant businesses, such as the Coca-Cola System in Thailand.

The Coca-Cola system in Thailand, with other large multinational companies, played a major role in establishing TIPMSE. The institute works closely with Brazils CEMPRE (Business Commitment for Recycling) to promote integrated waste management systems for developing countries.

Coca-Cola is taking measures to promote a more sustainable future that go beyond the United States. Coca-Cola is a global company that thinks globally and is doing something for the future that goes beyond targeting their own pockets.

Coca-Cola systems in Thailand is just one more example of thinking globally while acting locally.